Self-Employed Market Map
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Self-Employed Buyer Conversion System (SEBCS) · A market strategy for Realtors

Find out how many self-employed people are in your market.

The map shows where an audience may exist. The Self-Employed Buyer Conversion System (SEBCS) gives you a practical way to reach that audience, start useful conversations, and support self-employed buyers.

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Choose a city or ZIP to explorePA · NJ · DE
How the Self-Employed Buyer Conversion System (SEBCS) uses this data

Explore the Potential

Choose a city or ZIP to see the county-wide self-employed audience and ideas for reaching it.

Find a market worth pursuing

Use the estimate to decide whether this audience merits a focused effort.

Reach them with a relevant message

Plan outreach around real questions self-employed buyers face.

Turn interest into clients

Use a repeatable path from first conversation to mortgage expertise.

A market estimate is a starting point for a strategy, not a list of active buyers.

Shading covers only the search circle. Each color represents the self-employment share of an entire county, not a street-level estimate.
From market insight to new client opportunities

Put the Self-Employed Buyer Conversion System to work.

SEBCS helps you choose an audience, reach business owners with relevant outreach, and move interested buyers forward, with the 24/7 Strategy Desk for self-employed income questions.

Explore the SEBCS program ↗
Take this into your next conversation

Share your market

Copy a link that opens this same city or ZIP and service radius.

Data & methodology. Self-employed residents are ACS 2024 five-year survey estimates (incorporated and unincorporated workers) for entire counties touching the selected circle. The headline shows the full county containing the search location, not a count of people within the circle. Other counties touching the circle are listed separately and are not added to that headline. Nonemployer businesses are distinct establishments with no paid employees from Census 2023 Nonemployer Statistics; they are shown for the selected county and should not be added to the resident count. County borders come from Census TIGERweb. Industry sectors describe nonemployer establishments, not the occupations of the residents above. Search locations use 2024 Census Gazetteer place and ZIP area centroids; map tiles © OpenStreetMap contributors. ACS table · Nonemployer data · Boundaries.