The Complete System · 30 days · $97

Become the go-to agent the self-employed think of first.

30 days of daily actions that build a business you can see: more buyers, a second referral network, and a category almost no agent in your market is marketing to.

One payment · No subscription · 30-day refund

Screenshot of the Complete System
The Complete System on a phone
Day 4 of 30
Business ownersContractorsConsultants1099 earnersSide businesses that became the main oneBusiness ownersContractorsConsultants1099 earnersSide businesses that became the main one

The thirty days

Thirty days, in the order that builds the position.

One clear action a day, so you never wonder what to do next. Each day tells you why it matters, how to do it, and what counts as done.

  1. 1Position and sphereDays 1 to 7
  2. 2The advisor networkDays 8 to 14
  3. 3Content and visibilityDays 15 to 21
  4. 4Asking, and owning itDays 22 to 30
9/30Your thirty days
one action each
Week 11234567
Week 2891011121314
Week 315161718192021
Week 4222324252627282930
Day 9 · TodayFind five more advisors

Your Second Sphere

You have one sphere. This builds your second.

The self-employed people in your community and the network around them: the owners they do business with, their vendors, their clients, and the professionals they trust with their money.

One self-employed relationship rarely stays one relationship. Owners know other owners. The people who advise them know dozens. When you become known in that network, you stop waiting on the next lead. You become the name that gets passed around.

This builds a position and relationships, not a guaranteed number of leads. Results depend on your market and your follow-through.

Exactly what you get

Everything you need to claim the category.

30-Day System screenshot
1 of 8 · $497 value

The 30-Day Business Development System

One clear action a day, so you never wonder what to do next. Each day tells you why it matters, how to do it, and what counts as done.

  • A tracker that saves your progress, with a shorter version of each task for busy days
  • A Day 31 review, built from what you mark, that shows you where your gaps are and what to try next
  • Your Advisor One-pager, designed in Canva AI from your details, plus your specialty page
24/7 Strategy Desk screenshot
2 of 8 · $297 value

24/7 Self-Employed Strategy Desk with Scenario Reviews

Ask about any self-employed buyer situation, 24/7. Get options worth exploring, what to ask next, and how to explain it to your buyer. When a scenario needs a closer look, send it to the SEBCS review team right from the Desk.

  • The free version gives you one question. Members get 5 a day, on any device.
  • No mortgage knowledge needed. You describe the situation, the Desk does the heavy lifting.
Outreach Playbook screenshot
3 of 8 · $197 value

The Outreach Playbook

Know exactly what to say, to whom, and in what order. You never start from a blank page.

  • 77 scripts for calls, texts, emails, and social DMs, sorted by who you are reaching: past clients, current clients, old leads, and professionals
  • Advisor Tracks: 25 scripts to win over CPAs, bookkeepers, planners, attorneys, commercial brokers, and insurance or payroll reps
  • The frameworks behind them, so you can improvise in your own voice
  • A structured outreach method that turns a first message into a conversation, and a conversation into a meeting
  • An AI prompt guide for writing your own
Buyer Meeting Playbook screenshot
4 of 8 · $197 value

The Buyer Meeting Playbook

Get better versed in how self-employed buyers think, so you speak their language and ask better questions than the last agent they talked to.

  • The Business Owner Intake: ten questions that get the whole story
  • The Pre-Flight checklist of documents a lender may ask for
  • The Strategy Map: a one-page next-steps plan for your buyer
  • What to say, and never say, when money comes up
  • Answers to the three objections you will hear most
Advisor Funnel screenshot
5 of 8 · $197 value

The Advisor Funnel

Get CPAs and other advisors sending you buyers. Pick who you want referrals from and how you like to reach out, and every message is written for you.

  • 11 touches across the 30 days, each with who to send it to, what to send, and what to say when they write back
  • Six advisor types: CPAs, bookkeepers, financial planners, attorneys, commercial brokers, and insurance or payroll reps
  • Written for the way you work: email, direct message, phone call, or dropping by
  • A coffee meeting guide, what to say when they say no, and a calendar reminder for every touch
Content Studio: pick how you will share the post, then copy the prompt for your AI
6 of 8 · $147 value

The Content Studio

Get seen by self-employed buyers before they need you.

  • Let it pick your next post, start from your own idea, or plan your week, one step at a time
  • 21 post types and forty topics written for business owners and 1099 earners, never for other agents
  • A ready prompt for your own AI as a video, a Facebook or LinkedIn post, a carousel, or an email to your sphere
  • A 12-week calendar so you always know what to publish next
  • Guides that go with it: ten ideas ready to write, your weekly post rhythm, and how to turn a post into a sphere email
Lead Magnet Generator screenshot
7 of 8 · $147 value

The Self-Employed Lead Magnet Generator

Give people a reason to raise their hand.

  • Lead magnets for 12 audiences, from self-employed buyers to the CPAs, planners, and attorneys in your second sphere
  • 60 ready-made topics in 9 formats: checklists, quizzes, guides, email courses, video scripts, and more
  • Builds a ready-to-run prompt for your favorite AI tool, or a Canva AI version that designs it for you, with compliance rules built in
Program Guide screenshot
8 of 8 · $97 value

The Self-Employed Mortgage Program Guide

Plain-language overviews of the loan programs built for self-employed buyers, the documents they usually involve, and how to talk about them without overpromising.

The math

What it's worth, and what you pay.

30-Day Business Development System$497
24/7 Self-Employed Strategy Desk with Scenario Reviews$297
Outreach Playbook$197
Buyer Meeting Playbook$197
Advisor Funnel$197
Content Studio$147
Lead Magnet Generator$147
Mortgage Program Guide$97
Total value$1,776

Total value $1,776

$97one time

One self-employed buyer pays for this many times over.

Get the Complete System, $97

One payment · No subscription · 30-day refund

Why it's $97

The self-employed deserve a system built for them.

Self-employed people are the backbone of the American economy. They start the businesses, create the jobs, and keep their communities running. The mortgage industry still hasn’t built a system around them. Too many are told no, or pushed through a process made for someone with a W-2.

I think that failure should be fixed, and these buyers deserve to be properly taken care of. Keeping this at $97 is my way of doing that: putting the method in the hands of as many agents as I can.

Ian StockmanSelf-Employed Mortgage Strategist since 2010 · NMLS 408890

Already did the Quick Start Kit?

Your Kit days are Week 1 of the Complete System. Your checkmarks carry over in the same browser, so you pick up where you left off.

30 days. Full refund.

If it isn't right for you, email ian@startsebcs.com within thirty days of purchase. The full $97 goes back. No questions asked.

Questions

Before you buy

Do I need to know mortgages?

No mortgage knowledge needed. You describe the situation, the Desk does the heavy lifting.

How much time does it take?

Thirty days, one task a day, about 20 to 40 minutes each.

What if a day gets away from me?

Every task has a shorter version for busy days, and the tracker saves your progress. Nothing resets.

I already did the Quick Start Kit.

Your Kit days are Week 1 of the Complete System. Your checkmarks carry over in the same browser, so you pick up where you left off.

What happens after Day 30?

Day 31 is a review of what you marked, with what to try next. Then a weekly scorecard and a continuation plan built from your own results. About 60 to 90 minutes a week keeps the position growing after the 30 days end.

Is this a subscription?

No. One payment of $97. No subscription.

What if it is not right for me?

Email ian@startsebcs.com within thirty days of purchase. The full $97 goes back. No questions asked.

Instant access

Start Day 1 today.

  • 30-Day Business Development System$497
  • 24/7 Self-Employed Strategy Desk with Scenario Reviews$297
  • Outreach Playbook$197
  • Buyer Meeting Playbook$197
  • Advisor Funnel$197
  • Content Studio$147
  • Lead Magnet Generator$147
  • Mortgage Program Guide$97
  • Your price$97

Get the Complete System, $97

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30-day refund. If it isn't right for you, email ian@startsebcs.com within thirty days.

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