Today
Your week
My 7 Days
One focused action a day. Your checkmarks in the Kit show up here. Open any day, in any order.
Before you start
Read this part.
Most agents who read something like this skim it, agree with it, and change nothing. The reason isn't laziness. It's that "pick a niche" is advice, not instructions, and advice doesn't survive contact with a Tuesday.
So this kit is built differently. Seven days. One main action each. Every day produces something that exists when you're done: a list, a profile, a post, a conversation.
Specializing isn't excluding. You still serve everybody. You've just given one valuable group a reason to choose you, and a reason to remember you.
Each day opens with today's task. Below it is the why and the how: who you're looking for, why it works, and exactly what to do. At the bottom of each day are your tracked actions, each with step-by-step instructions and messages you can copy. Check a box when it's done.
The one rule for the whole kit: ask, don't diagnose. You gather the story; a licensed mortgage professional reviews the numbers. Never quote a rate, a payment, or whether someone qualifies. When money comes up, use Mortgage Programs for the programs that exist and what to ask, or the free 24/7 Self-Employed Strategy Desk for a general, anonymous read.
When you need them
Tools
Everything that supports your seven days, in one place.
Support
Help
Questions? Reach out.
If anything is unclear or you need guidance, contact me directly. I am glad to help.
Ian Stockman
The StockmanTeam
267-773-6565
ian@startsebcs.com
Your progress and backup
Your progress is automatically saved in this browser. It will be here when you return using the same browser and device. Progress does not automatically sync between devices. To keep a copy or move it, download a backup and restore it in the other browser.
Add to your home screen
Open the Kit in one tap, like an app.
iPhone, in Safari
- Tap the Share icon at the bottom of the screen.
- Scroll down and tap Add to Home Screen.
- Tap Add.
Android, in Chrome
- Tap the three dots at the top right.
- Tap Add to Home screen or Install app.
- Tap Add or Install.
Free preview
24/7 Self-Employed Strategy Desk
Describe a self-employed buyer in general terms and get options worth exploring, questions to ask, and how to explain it. No names, amounts, or documents. For a real buyer, with their permission, bring in a licensed mortgage professional.
Attract owners
Lead Magnet Generator
Build a simple guide you can hand to business owners so they come to you.
Know the options
Programs
The four self-employed paths, in plain language, so you know what to ask a lender about.
At a glance
Four ways around the tax return
| Program | Used instead of tax returns | Credit from | Down on a primary home, from | Loan amounts |
|---|---|---|---|---|
| Bank Statement | 12 or 24 months of bank statements | 600 | 10% | $100K to $4M |
| 1099 Only | 1 or 2 years of 1099s | 600 | 10% | $100K to $4M |
| P&L Only | 12 or 24 month P&L from a CPA, EA, or CTEC | 680 | 20% | $100K to $2M |
| Asset Qualifier | Savings and investments. No income documents | 600 | 10% | $100K to $3M |
The lowest down payments go with stronger credit and smaller loans. Lower scores and bigger loans need more down. All four allow primary homes, second homes, and investment properties.
Real situations
Scenarios
Common self-employed buyer situations and how to think about each one.
Talk track
Client Questions
What buyers ask, and what you can say back.
Publishing
Content Studio
A post idea and a ready prompt for your own AI in about a minute. The guides below explain the method.
Main tool
Go from "I need to post" to a ready prompt.
The Studio picks the post, the angle and what to ask people to do, then builds the prompt for ChatGPT, Claude or Gemini.
Open the Content StudioGuides and reference
Read for context, or send one straight into the Studio.
Idea list
Ten ideas, ready to write
A short starter list when you want a strong idea fast.
Complete System
The topic library, the weekly rhythm and the 12-week calendar
Plus all 21 post types and turning posts into emails.
Get the SystemTask: Day 4 in your 7 daysYour tasks and checkmarks live in My 7 Days. This page is for reading and making posts.
Open Day 4 tasksSwipe file
Scripts
The outreach used inside the Kit. The Complete System adds a full library by audience.
When you want more
The Complete System
Thirty days that pick up where the Kit ends. Same dashboard, more of it opens.