Quick Start Kit

Today

Your week

My 7 Days

One focused action a day. Your checkmarks in the Kit show up here. Open any day, in any order.

Before you start

Read this part.

Most agents who read something like this skim it, agree with it, and change nothing. The reason isn't laziness. It's that "pick a niche" is advice, not instructions, and advice doesn't survive contact with a Tuesday.

So this kit is built differently. Seven days. One main action each. Every day produces something that exists when you're done: a list, a profile, a post, a conversation.

Specializing isn't excluding. You still serve everybody. You've just given one valuable group a reason to choose you, and a reason to remember you.

Each day opens with today's task. Below it is the why and the how: who you're looking for, why it works, and exactly what to do. At the bottom of each day are your tracked actions, each with step-by-step instructions and messages you can copy. Check a box when it's done.

The one rule for the whole kit: ask, don't diagnose. You gather the story; a licensed mortgage professional reviews the numbers. Never quote a rate, a payment, or whether someone qualifies. When money comes up, use Mortgage Programs for the programs that exist and what to ask, or the free 24/7 Self-Employed Strategy Desk for a general, anonymous read.

    When you need them

    Tools

    Everything that supports your seven days, in one place.

    Includedyours to useLimiteda starter versionComplete Systemin the full program

    Support

    Help

    Replay the quick tour

    Questions? Reach out.

    If anything is unclear or you need guidance, contact me directly. I am glad to help.

    Ian Stockman
    The StockmanTeam
    267-773-6565
    ian@startsebcs.com

    Your progress and backup

    Your progress is automatically saved in this browser. It will be here when you return using the same browser and device. Progress does not automatically sync between devices. To keep a copy or move it, download a backup and restore it in the other browser.

    Add to your home screen

    Open the Kit in one tap, like an app.

    iPhone, in Safari

    1. Tap the Share icon at the bottom of the screen.
    2. Scroll down and tap Add to Home Screen.
    3. Tap Add.

    Android, in Chrome

    1. Tap the three dots at the top right.
    2. Tap Add to Home screen or Install app.
    3. Tap Add or Install.
    ← Tools

    Free preview

    24/7 Self-Employed Strategy Desk

    Describe a self-employed buyer in general terms and get options worth exploring, questions to ask, and how to explain it. No names, amounts, or documents. For a real buyer, with their permission, bring in a licensed mortgage professional.

    ← Tools

    Attract owners

    Lead Magnet Generator

    Build a simple guide you can hand to business owners so they come to you.

    ← Tools

    Know the options

    Programs

    The four self-employed paths, in plain language, so you know what to ask a lender about.

    At a glance

    Four ways around the tax return

    ProgramUsed instead of tax returnsCredit fromDown on a primary home, fromLoan amounts
    Bank Statement12 or 24 months of bank statements60010%$100K to $4M
    1099 Only1 or 2 years of 1099s60010%$100K to $4M
    P&L Only12 or 24 month P&L from a CPA, EA, or CTEC68020%$100K to $2M
    Asset QualifierSavings and investments. No income documents60010%$100K to $3M

    The lowest down payments go with stronger credit and smaller loans. Lower scores and bigger loans need more down. All four allow primary homes, second homes, and investment properties.

    ← Tools

    Real situations

    Scenarios

    Common self-employed buyer situations and how to think about each one.

    ← Tools

    Talk track

    Client Questions

    What buyers ask, and what you can say back.

    ← Tools

    Publishing

    Content Studio

    A post idea and a ready prompt for your own AI in about a minute. The guides below explain the method.

    Main tool

    Go from "I need to post" to a ready prompt.

    The Studio picks the post, the angle and what to ask people to do, then builds the prompt for ChatGPT, Claude or Gemini.

    Open the Content Studio

    Guides and reference

    Read for context, or send one straight into the Studio.

    Idea list

    Ten ideas, ready to write

    A short starter list when you want a strong idea fast.

    Guide

    The post formula

    Hook, situation, one takeaway, your line.

    Complete System

    The topic library, the weekly rhythm and the 12-week calendar

    Plus all 21 post types and turning posts into emails.

    Get the System

    Task: Day 4 in your 7 daysYour tasks and checkmarks live in My 7 Days. This page is for reading and making posts.

    Open Day 4 tasks
    ← Tools

    Swipe file

    Scripts

    The outreach used inside the Kit. The Complete System adds a full library by audience.

    ← Tools

    When you want more

    The Complete System

    Thirty days that pick up where the Kit ends. Same dashboard, more of it opens.

    See the Complete System